In a world where digital memories are abundant but often fleeting, Artifact Uprising offers a luxurious solution: custom photo books, calendars, prints, and more that help customers preserve their best moments in print. However, despite the company's initial success, it faced a new challenge in the post-Covid era: how to maintain YoY growth when the ecommerce market was no longer in a boom. That's where our team came in. We were tasked with reversing the trend and increasing conversion rates and revenue. To achieve this, we developed a strategy centered on lightweight and iterative releases that encouraged more customers to start their own projects. Through this case study, we will detail our methods and the results we achieved, showing how Artifact Uprising regained its momentum and continued to thrive.