Product Page (re)Design
How can we guide more customers through the conversion funnel by increasing consumer confidence though key initiatives and brand positioning?
Introduction
Preserve your best moments and memories in print through luxury custom photo books, calendars, prints, and more with Artifact Uprising. On the heels of our Project Start Initiative we wanted to take our learnings and our successes and apply it to our product pages. We went about making a PDP that works harder for us in guiding customers through the conversion funnel by increasing user’s confidence, showcasing the beauty of our products, reducing friction around starting projects, improve ease of use on mobile, and create joy for customers browsing our products.
Client
Artifact Uprising
Project Duration
2022 Q4 - Ongoing
Team
1 Product Manager, 1 Product Designer, 6-10 Engineers
Role
Lead Designer • Research • UX • UI • Prototyping • User & A/B Testing • Development
As companies fight for increasing smaller fragments of consumer’s time, we focused on ensuring our customers could start their projects whenever and wherever inspiration or situation.
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Project is ongoing; however, you can the progress as we iteratively release live at artifactuprising.com