Sling Shop
How might we enable our customers to easily discover and purchase content from the comfort of their sofa?
Introduction
Sling Let’s You Do That™. Sling’s vision to give customers increased flexibility called for a more robust TV shopping experience to allow customers to subscribe to the content they want, when they want it. With a confusing package structure, our TV customers were frequently frustrated when they couldn’t find specific content or worse, purchase the wrong thing. We set out to rethink how customers shop and discover content from their sofas.
Client
Sling
Project Duration
2023 Q2 - Ongoing
Team
1-3 Product Manager, 1 Product Designer, 20+ Engineers
Role
Lead Designer • Research • UX • UI • Prototyping
As companies fight for increasing smaller fragments of consumer’s time, we focused on ensuring our customers could start their projects whenever and wherever inspiration or situation.